Featured Clients

The launch of The Welcome People Ambassadors in Leeds marks a further significant step in the growth of our company, and consolidates its offering in the Northern Powerhouse. Our 12 ambassadors make Leeds BID the largest single ambassador squad in the UK. Find out more about the exciting launch of The Welcome People at Leeds BID here…
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Manchester city centre has gone from strength to strength with visitor numbers up and sales bucking national trends. Find out how our Ambassadors made a difference by finding the right mix between visitor welcome, business visits & operational management here…
Find out how The Welcome People Ambassadors play a key role in Victoria BID’s 5 year strategy. The Welcome People currently provide 7 ambassadors, speaking 7 languages, offering visitor welcome services 7 days a week across the 110-acres covered by Victoria BID.

Read the full case study here…

Our Clients

We have come a long way since we answered a brief from the New West End Company in 2011 to change their existing warden service and launched The Welcome People in the process. Today our clients include some of most innovative British BIDs representing some of most well-known tourist destinations in the UK.

Baker Street

Baker Street Quarter Partnership was established in April 2013 to bring a newfound purpose and focus to the Baker Street and Marylebone area. It was founded by a core group of businesses in the area and now represent over 170 to drive forward positive change to create a thriving and prosperous community for everyone.

Bond Street

Bond Street is one of the world’s leading luxury destinations, internationally distinguished by its unique tenant mix and historic setting.

Cambridge BID

Cambridge BID represents a collection of 1,100 shops, bars, cafés, attractions, entertainment and services in the City Centre and strives to ensure that visitors, locals and businesses enjoy a vibrant, safe and clean environment.

Canterbury BID

The Canterbury Connected Business Improvement District (BID) an initiative set up, led and managed by Canterbury businesses and city centre organisations to ensure continued investment in Canterbury City Centre.


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Cheapside has become one of The City of London’s most prestigious shopping destinations, offering visitors a fusion of contemporary shops and restaurants –transforming the area into a seven day destination. No other shopping, business and visitor location can compare with Cheapside, set against a backdrop of one of the most historic parts of London and surrounded by world-famous landmarks.


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The cathedral city of Chester is the county town of Cheshire and one of the best preserved and most beautiful cities in the UK. The unique Rows shopping galleries are the envy of the world and Chester’s medieval walls form the most complete circuit around any town or city in England.


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Colmore Business District (CBD) is a business improvement district (BID) established to project manage improvements and services to the business quarter of Birmingham. Around 500 companies are located in the District employing up to 35,000 people and occupy approximately 5.6 million square feet of office space.

Croydon BID

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Croydon BID represents the interests of around 580 organisations, including well-known brands and businesses in the retail, office, leisure, hospitality and public sectors. In 2011, Croydon businesses voted overwhelmingly in favour of Croydon BID continuing for a further five year term from April 2012 to March 2017.

Exeter BID

The Welcome Team has been launched and funded by Exeter BID and brings to Exeter a skilled team on hand to help shoppers and tourists make the most of their time in the city by assisting visitors, monitoring the city environment and working with the businesses across the BID area.



Heart of Manchester

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The Heart of Manchester BID launched in April 2013, and for a period of 5 years will focus on delivering customer service and promotional initiatives that aim to improve the attractiveness of the city and encourage more spending visitors.

Leeds BID

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Leeds Business Improvement District (BID) has three key aims; to raise standards, raise awareness and add value by doing more things better for the benefit of all the businesses in the BID area. That includes retail, hospitality, commercial and corporate, arts and culture, leisure, third and public sector including the local authority and the NHS trust represented by Leeds General Infirmary.

Liverpool Commercial District BID

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Liverpool BID Company is an independent non-profit organisation that represents more than 1,500 businesses in Liverpool city centre via the City Central BID and Commercial District BID (Business Improvement District).


inMidTown represents the interests of over 300 businesses in Bloomsbury, Holborn and St Giles. Its aim is to enhance the area’s commercial viability and help it to realise its full economic potential, making it the destination of choice for business and London’s most sustainable district.

New West End Company

New West End Company is a leading business voice for London’s West End, representing the people and organisations behind the world’s largest retail destination. It delivers management and marketing services to 25 streets within London’s retail heartland including Bond Street, Oxford Street and Regent Street.

The Northbank

This unique and historic stretch of London beautifully encompasses all of the capital’s idiosyncrasies. With a number of new developments completed, planned or underway, The Northbank is once again becoming the central location for London.

Oxford Street

The vision for Oxford Street is that it should be the world’s best outdoor street shopping experience, complementing Regent Street and Bond Street by offering an unrivalled mix of flagship and branded stores. More than this, there is opportunity to integrate with a wider network of retailers, leisure and cultural attractions across the surrounding streets.

Portman Estate

The heart of The Portman Estate is 110 acres of prime property in Central London. Located between Oxford Street and Edgware Road, and extending north towards the Marylebone Road and east to Marylebone High Street, it sits in the vibrant and cosmopolitan area of Marylebone.

Regent Street

Best known for its premium shopping, Regent Street now rivals the Champs-Elysées and Fifth Avenue as a world-class visitor destination. It was in fact the world’s first shopping street, and now receives over 7.5 million tourist visits a year.

Sloane Street

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Part of The Cadogan Estate, Sloane Street is internationally recognised as one of London’s best addresses and it is home to many of the world’s most famous designer names.


The Victoria Business Improvement District (BID) is a business-led and business funded body formed to support economic growth in Victoria and to create a vibrant destination for those who work, visit or live here.