Latest Launch: Chester Welcome Ambassadors


Chester Welcome Ambassadors - Lighting up the city

Tonight we launch in our latest location, in the beautiful Roman city of Chester.

Our brilliant Ambassadors, Monica and Luka, pictured above with The Welcome People’s Training Manager, Luisa, will be joined by Chester BID apprentice Tim, to welcome visitors to the city centre, liaise with local businesses and keep a watchful eye on the local environment.

Tonight is also the night of the Chester Christmas Parade when the city will come alive with Festive Lights, the Christmas Market and a host of special events for all the family - a perfect day to launch the Chester Welcome Ambassadors!

The team will be dressed in stylish three-piece suits, overcoats and bowler hats to give Chester city centre visitors a warm welcome and will be easy to spot.

The two Chester Welcome Ambassadors will take to the high street five-days a week from Thursday (19 November) to meet and greet visitors, guide them around the city centre and point out local attractions to ensure people make the most of their trip to the city.

The new team – Luka Morrell and Monica Roman – speak more than six languages between them, including English, Italian, German and Romanian. The pair, have undergone a specialist customer service training course, have already met many city centre businesses and are due to begin their new roles this Thursday in time for the city’s annual Christmas lights switch-on and ‘Twelve Days of Christmas’ parade.

“One of our key pledges as a Business Improvement District is to provide a world-class welcome for city visitors and we will continue to deliver on that promise with our fantastic Chester Welcome Ambassadors. We’re thrilled to have them in place in time for the busy Christmas period. We know they’ll provide a really positive and memorable experience for visitors to ensure they want to come back to Chester time and time again."

Rita Waters, Chief Executive of CH1ChesterBID